Graphic Design
Brand Campaigns
Marketing Experience

Hi, I'm Shaina Mae!

It takes one event, one conversation, or one moment of clarity to open the door to something amazing.🌟

And for me, it was that one event. I attended the UX+ Conference 2024 @SMX Convention CenterπŸ₯Ήand it completely changed my perspective on the tech industry.✨ Was it really the technology or the people I’m with?🀩

Hi! I am Shaina Mae, a work in progress. πŸ’« My direction is in product, consulting, business development, or analytics. Why so many?πŸ€” Who knows!πŸ€“ I am still far from life.πŸ’€

I just graduated in IT with Cum Laude Honors,πŸŽ“ had a UX internship in the city,πŸ“ a freelance social media manager with a traditional keen eye in design for B2B clients πŸ–ΌοΈ, and doing sidequest is my thing.✍️

🌍 Outside of all this, you will find me volunteering (AWS User Group Philippines, DIWA Organization, Luna Tech, Laith Inc), reacting to Slack messages from orgs, or doom-scrolling LinkedIn (no joke) playing ZIP(#160).🌟 I live and breathe new experiences, so bring it on!😫

AI Marketing Intern FlyRank AI

Designed AI-driven marketing strategies, leveraging ChatGPT and analytics for targeted audience engagement and results-oriented campaigns.

UX Researcher Intern Home Credit Philippines

Conducted user research, mapped user journeys, analyzed empathy maps, and applied design thinking to optimize interface flows and digital product adoption.

UI/UX Virtual Apprentice KadaKareer

Analyzed user journeys for Hati Health and Healthcare United Global, identifying key friction points; designed high-fidelity wireframes in Figma to align with user needs and product goals.

Brand & Marketing Intern The Sunshine Studio

Developed strategic content using the Double Diamond framework, boosting engagement for gaming/wellness brands, and crafted personas, journey maps, and viral TikTok content for the Singapore market.

Digital Marketing & User Experience Virtual Apprentice KadaKareer

Created customer personas, user journey maps, and pitch decks for Limitless Lab and Eight Media, and developed a social media strategy that boosted website traffic through lead magnets and creatives.

Freelance Social Media Designer WGSD Virtual Assistant Services Inc. and etc...

Organized content calendars, coordinated with clients to align branding objectives, and built wireframes, design compositions, and spreadsheets.

Social Media Management
  • Strategy & Planning
  • Graphic Designing
  • Video Editing
  • Content Creation
  • Caption Copywriting
  • Community Engagement
  • Analytics Monitoring
  • Social Media Audit
UI/UX & Analytics
  • User Flows & Persona
  • Design Thinking & Journey Mapping
  • Data Analysis
  • Excel, PowerBI, SQL
  • Mood Board Creation
  • Wireframing & Prototyping
Figma
Notion
Trello
Slack
GitHub
Excel
PowerBI
Canva
Metricool
Microsoft
HTML/CSS

Protothon: UX Hackathon 2026

DubsTech, April 2026

Impact Innovation Hackathon 2026

Developer Camp Manila, March 2026

KadaKareer x Home Credit Hackada AU in UX for Fintech

KadaKareer, December 2025

Breaking Enigma 2025: 3rd Place in Sustainability Track

DTI, NDC Philippine Innovation Hub, December 2025

Huawei Developer Competition (APAC) 2025

Huawei, November 2025

Design Thinking for Innovation & Impact

Limitless Lab, July 2025

UI/UX Design

Grok Academy, August 2024

Couch to Coder

Bright Network, September 2024

Introduction to Web Development

Code First Girls, June 2024

KadaKamp Leadership Workshop

KadaKareer, March 2022

Smart Technopreneurship 101

TESDA, March 2022

Diploma in Project Management

Alison, December 2021

Shaina Mae Totisano